My family has been retailing in Atlantic City since the 1980s. I was behind a cash register at the age of 6 barely able to look over the counter when I started. I was heavily influenced by urban fashion and music. Looking back it seems like that would have not worked today. Things were different back then. We were the go to shop for all things including furniture, beauty supplies, general goods. We knew everyone by name and had grown with the community. Things started to change in the late nineties and as a small business it became more difficult to compete with large retailers. Luckily, we saw an opportunity in wig fashion in 2000 and experienced a resurgence. At that time wig importers started to improve design and quality. We had the need to share this with a wider audience through e-commerce and in 2010 Elevate Styles was born. We quickly realized it wasn’t enough to just have a nice website and good products we needed a way to get the word out. YouTube was the answer and Elevate Styles pursued mass You Tube collaborations. We were lucky to have built relationships with beauty gurus such as Coloured Beautiful , MuffinismyLovers and Fabulasityisme to name a few over the years. Till this day we work regularly work with reputable stylists and manufacturers alike to introduce the latest fashions first. Thank you for sharing in our story.